Focus Groups & Mock Trials
It is a misnomer to believe that scientific evaluation can only examine a single variable; trained researchers know how to employ the multivariate approach. We follow this basic research system because jurors are influenced by multiple variables.
We know that focus groups are an essential component to evaluating a multitude of techniques, themes, and perceptions of any give case. When developed and facilitated correctly, focus groups and mock trials are proven techniques used to establish case strength.
We are trained Qualitative and Quantitative Researchers with the scientific skills to maximize findings.