The Psychology of Persuasion

Often resistance to persuasion is considered preexisting and static. In one sense, this notion is factual. Biases, though, are not concrete and often jurors will abandon a bias.

We understand bias for its true purpose: as the road map to help individuals see, remember, and understand a truth. Our extensive psychological experience helps us to quickly identify potential motivators for resistance and correct them prior to trial. Our Real Time Trial Support allows us to continually monitor this process and provide rapid and continual feedback to ensure maximum persuasion.