he Psychology of Persuasion

Often resistance to persuasion is considered preexisting and static. In one sense this notion is factual; jurors appear with biases. Biases, though, are not concrete and often jurors will abandon a bias if communicated to correctly. Current persuasion research describes components like persuasive style, believability of evidence, and strength of logic motivate a juror to either abandon or adhere to a bias.

Litigare Consultants, with their extensive psychological backgrounds, are trained to understand bias for its true purpose: as the road map to help individuals see, remember, and understand a truth.  Our extensive psychological experience helps us to quickly identify potential motivators for resistance and correct them prior to trial. Our Real Time Trial Support allows us to continually monitor this process and provide rapid and continual feedback to ensure maximum persuasion.